Know Your Event Before You Start Looking

We get inquiries every week that say "we want to book someone big for our event" with zero details. Date, venue, capacity, audience, budget. Figure these out first. Without them, no booking agent can give you a useful answer.

Be honest about your budget. A good agent will work with you to find the best fit. There is no shame in having a smaller budget. There is a great artist for every price range. But if you are asking about a global headliner and your budget is €5,000, you are wasting everyone's time.

Pick the Right Artist, Not Your Favorite Artist

Your personal Spotify playlist is not a booking strategy. The artist needs to match your audience, your venue, and your event's energy. A tech conference crowd reacts differently than a summer festival crowd. A 200-person rooftop party needs a different act than a 10,000-person arena.

If you are not sure who to book, ask your booking agent. We do this every day. Tell us about your event, your audience, and your budget, and we will suggest names that actually make sense.

Go Through the Right Channels

Do not DM artists on Instagram. Do not email their personal accounts. Do not reach out to their cousin who you met at a party. Professional artists work through booking agents. That is how the industry works.

Find the artist's official booking contact through their website, social media bios, or industry directories. Send a proper inquiry with all your event details. You will get a faster, more professional response than any back-channel approach.

Read the Contract

Once you agree on terms, the contract covers everything: performance details, payment schedule, technical riders, hospitality, cancellation terms, exclusivity, merch splits. Read all of it.

Pay attention to the deposit structure and payment deadlines. Know what happens if you cancel. Understand the technical rider because you are responsible for providing what is on it. If something does not make sense, ask. Negotiation is normal.

Handle the Logistics

The contract is just the start. After that, you coordinate with the artist's tour manager on sound, lighting, stage setup, backline. You arrange travel and hotels per the rider. You plan the schedule: load-in, soundcheck, doors, set time, load-out.

This is where working with a booking agency pays off. We sit between you and the artist team, making sure nothing falls apart before show day. That coordination is half the job.

Need help finding and booking the right artist? We have done this hundreds of times. Tell us about your event.

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