Entertainment Is What People Remember

We have produced enough corporate events to know this: nobody talks about the catering the next morning. They talk about the moment the dance floor exploded, or the surprise performer who walked out during dessert. That is what turns a "nice event" into something people actually remember.

The numbers back this up. Events with strong entertainment see higher attendance, better social media buzz, and clients who actually want to come back next year. The artist fee is often 10-15% of the total budget but drives most of the impact.

Match the Artist to the Room

This is where most corporate planners get it wrong. They book based on who they personally like, not who fits the audience. A 25-year-old startup team wants different energy than a room full of banking executives in black tie.

Think about what you want people to feel. A DJ set works great for afterparties and product launches. A recognized name brings photo opportunities and bragging rights. A live band or acoustic act suits sit-down dinners. Think about the moment, not just the music.

Brand alignment matters too. The artist you book gets associated with your company, at least for that night. Make sure that association works for you.

Money and Logistics

Corporate entertainment ranges from a few thousand euros for a local act to six figures for an international name. Tell your booking agent your real budget upfront. We would rather suggest three great options in your range than waste a week going back and forth on someone you cannot afford.

Corporate venues come with their own challenges. Sound level restrictions, load-in schedules that work around your conference program, branding requirements on stage, tighter security. Get these details to the artist team early. Professionals adapt easily, but they need to know what they are walking into.

Make It Feel Effortless

The best corporate entertainment looks effortless to the guests but takes serious coordination behind the scenes. Set a clear timeline with the artist team: load-in, soundcheck, performance, load-out. Have one person on your side who can make decisions on the spot during the event.

Tell the artist's team what is happening around their set. Are they performing after dinner? During cocktails? As the closing moment? This context helps them adjust their energy and setlist to fit perfectly.

We book artists for corporate events of all sizes. Tell us about yours.

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