How the Echoes Tour Came Together

When we started planning the Echoes tour, the goal was straightforward: take INNA's live show across Europe, hit the right markets, sell out the rooms, and make sure every show felt like a proper event. Not a "tour stop." An event.

The tour launched at the Gasometer in Vienna on April 25, 2025, then moved through Forum Karlin in Prague, AFAS LIVE in Amsterdam, Zenith Paris La Villette, Razzmatazz in Barcelona, and on to Madrid, Budapest, Munich, and additional dates through fall. The full run generated over one million euros in total revenue, with every aspect managed by our team at IGM.

Picking the Cities and Venues

We looked at where INNA's fanbase was most active. Streaming numbers by country, social media engagement, previous ticket sales data. Then we matched those markets with the right venues. Not just capacity, but reputation, technical specs, and whether the room would actually feel right for the show.

Vienna was the opener because it was a strong market and a good room to get the production locked in before the bigger shows. Amsterdam's AFAS LIVE and Paris's Zenith were positioned mid-tour, when the show was at its tightest and the team was fully in rhythm. Barcelona's Razzmatazz closed the spring leg because Spanish audiences bring an energy that is hard to beat.

Production Across Multiple Countries

Every venue on a multi-country tour is different. Stage sizes, rigging points, power setups, house systems. We designed a show that could scale between rooms while still looking and sounding consistent. Custom lighting, LED content synced to the setlist, sound design built around INNA's vocal range and the high-energy production.

In each city, we worked with local production partners we trust. Advance riders went out weeks before each show. Our production manager was on site for every load-in. You cannot just send a PDF rider and hope for the best. Someone has to be there making sure the show actually translates from venue to venue.

Moving People and Gear Across Borders

Artist, band, crew, equipment. All of it moving on a tight schedule across European borders. Ground transport was mapped between every city with backup routing for each leg. Hotels were booked to maximize rest time while keeping everyone close enough to the venue for efficient soundcheck schedules.

We traveled with our own backline and key production elements, supplemented by local gear at each stop. The paperwork side of touring, carnet documentation, customs forms for equipment, was handled in advance so nothing held us up on travel days.

Show Days

A typical Echoes show day: early load-in, full technical setup, soundcheck with INNA and the production, break, doors, then the show. The setlist ran through her biggest songs, "Hot," "Sun Is Up," "Deja Vu," "Cola Song," "Rock My Body," "Queen of My Castle," delivered with a visual production that kept the room locked in from the first beat.

Every confirmed show sold out or came close. The fan response on social media backed up what we saw in the rooms. The second leg in fall 2025 expanded into new markets off the momentum the spring run built.

What It Took

Over one million euros in total revenue. Multiple countries. Months of planning. One team handling everything from the first venue call to the last load-out. That is what full-service tour production looks like when it works.

Planning a tour or multi-date run? We do this. Let us talk about your project.

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